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2016-02-24Sarp Sina Demir

We're Socialising, and We're Getting Others to Socialise

Socialising is our job! But every now and then, we get hungry too, of course. We were checking Zomato online to figure out where to order food from, what to eat, what to drink, when the idea for a new project popped into our heads — and once again, we didn't get to eat, and stayed hungry…

For anyone who doesn't know Zomato…

Zomato is a restaurant search engine headquartered in India but operating in many countries around the world. But it's more than just a search tool — it's a resource where you can find out about member restaurants (opening hours, menu, prices), leave your own reviews, and read other people's opinions and ratings too.

So what exactly did we do?

Aqua Florya, one of the brands we consult for, has a food court made up of exclusive, prestigious restaurants. Right at that hungry moment I mentioned above, just as we were about to order food in, the question "how do we get more people to know about this?" crystallised into an answer: "through Zomato, of course."

So we went and spoke to Zomato: let Aqua Florya promote you, we said, and in return, give Aqua Florya a bit more visibility. They kindly agreed and didn't turn us down. We promoted Zomato on Aqua Florya's in-mall LED screens. In return, Zomato designed a smart page for Aqua Florya on its website and app. Thanks to that page, the restaurants inside Aqua Florya became visible to a much wider audience.

We're happy and proud of this step we took to raise a valuable brand's profile — but we still haven't ordered that food…

Maybe we should just go and eat at Aqua Florya?

zomato.com/tr/istanbul/restoranlar/in/aqua-florya

Original source (Wayback Machine)